Launched in October 2018, Bindaree is an all new premium beef brand brought to you by the Bindaree Beef Group (BBG). The consumer-focused brand is the first to be released as part of BBG's new brand strategy which has been developed over the past 12 months.

With the tagline "Not all beef is created equal", Bindaree is bold beef sourced from 100% Australian cattle raised on grass and then fed grain for an exceptional flavour experience.

Further information is detailed in the release attached.

On the 31st of August 2017, the Bindaree Beef Group entered into a strategic joint venture with the Hong Kong based Hui family and investment firm, Archstone Capital, which now owns 51% of BBG.

This investment will support our expansion strategy and BBG’s vision to be a premium supplier of beef products across Australia and Asia.


Please find further information in the release attached.